What is Domain Authority and why it is important

Do you know how to determine the domain authority of your website? If no, allow me to explain.

There are several ways to improve your website’s rank in search engines, such as making sure your site is mobile friendly, fix broken links or optimize your images. You can do all that, but domain authority is simple.

Developed by Moz, it checks how your website will perform in Search Engine Result Pages (SERPS).

You don’t have to be an expert to do this. There are several free online Domain Authority checkers out there but I use MozBar, it’s SEO Toolbar has over 500,000 installs. You can activate the free 30-day trial or pay the $99 per month.

Would you like to compare your competitors’ websites to yours?

You can compare your site to those of your rivals without the technical know-how. Once installed, the Mozbar plugin can analyze any website. You can find out how fast the page loads, the domain and page authority, external followed links among others.

When browsing, you can see the analyzed websites on the results page of Google as seen on the screenshot on the right.

Why is it important?

Knowing your domain authority is very important because you can identify the weaknesses and improve on them to rank higher on search engines. If you don’t do it, your rivals will!